Discover the transformative power of Rimmel Kind + Free Volume & Length Mascara, expertly designed for those who prioritise both beauty and ethics. This exceptional formula features a creamy wax blend that effortlessly separates and plumps your lashes, delivering stunning volume and impressive length with every application.

What makes this mascara a standout? It is Rimmel's first clean mascara, completely 100 percent vegan and free from any animal-derived ingredients. You can indulge your beauty routine without compromising your values, as it’s also fragrance-free and devoid of mineral oils.

The water-resistant, clump-free, and smudge-proof formula ensures your lashes remain flawless for up to 36 hours, so you can flaunt your look from morning to night. Plus, the brush is crafted from 100 percent bio-based fibres, giving you a sustainable option without sacrificing performance.

Simply wiggle the wand from base to tip, allowing the rich pigment to coat every lash. Whether you prefer a subtle enhancement or dramatic volume, you can apply multiple coats to achieve your desired lash look. With Rimmel Kind + Free, flash those beautiful lashes with confidence!