Elevate your daily skincare ritual with Avon Anew Platinum Lift & Tighten Day Cream, thoughtfully designed for anyone aged 50 and above. This advanced anti-aging cream combines innovative science with luxurious hydration, allowing your skin to reclaim its youthful vitality.

Harnessing the power of Protinol™ Technology, this exceptional formulation delivers a remarkable dual-collagen boost. The award-winning technology works to restore your skin's natural firmness and resilience, paving the way for visibly youthful results in just seven days. Notice a remarkable lift and an increase in skin elasticity while fine lines appear smoother in a mere week.

This day cream stands out with its clinically proven moisture enhancement capabilities. Within just days, Anew Platinum can significantly increase your skin’s moisture levels and revitalise elastin production by an impressive 53%. Infuse your skin with the hydration it craves to combat signs of ageing effectively.

For best results, apply the cream gently with upward and outward motions, allowing the luxurious texture to melt into your complexion. You will not only experience a revitalised appearance but also embrace enhanced radiance and lasting firmness.

Avon’s commitment to cruelty-free practices ensures that you can indulge in this skincare marvel with confidence. Embrace the transformation that comes with Anew Platinum Lift & Tighten Day Cream and unveil a more youthful you, radiating confidence and vibrancy at every age.